eBrief: Redefining Member Engagement

Today, it is especially critical for Health Plans to develop a solid plan and execution strategy for driving member engagement and loyalty. Health Plans acknowledge that it is more cost effective to retain first year members as opposed to enrolling new members. In order to increase member retention rates, it is imperative to begin to effectively engage each member at the point of enrollment. 

In-home health assessments are typically the first engagement effort Medicare Advantage Plans provide to their members, post-enrollment. These health assessments are not only focused on collecting complete and accurate health data, they are also focused on redefining member engagement and enhancing the member experience by proactively addressing health issues before they occur, dramatically and positively boosting member retention.

Complete the form below to download our e-brief "Redefining Member Engagement."